DANIEL BAEK

Multidisciplinary UX/UI Designer & Art Director

VR The Future

Online Campaign, Website, VR Video  |  Client: Samsung  |  2015

UX/UI Design, Art Direction, Motion Design

The fastest and most spectacular round trip through unified Germany – in 25 minutes and Virtual Reality, letting people experience outstanding places from unique and completely immersive perspectives.

Starting on October 3rd, each other day a new VR video was published on the campaign website, YouTube and VRideo, adding up to 11 spectacular experiences in a 25-minute virtual reality trip through unified Germany – from East to West, from North to South.

Award: 2015 Epica Bronze (Online Campaigns - Media & Entertainment)

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Sound Globe

Mobile App, Installation  |  Diploma Project  |  2013

Creative Direction, Art Direction, Concept, UX/UI Design

Mobile AppSound globe, like serving the new guest with tea that you brewing by the leaf picked from your farm, is an very simple app that designs behavior of collecting sound of environment or nature. The concept of sound globe prefers to concentrate on behavior of collecting and sharing sound rather than communication. Technically, recording and transferring sound was existed earlier, and the main goal of it is communicate each other and talk each other.

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In contrast, the target user of sound globe is unspecified. In any country, anyone who collecting and sharing sound with this app can be a target user. This would be expressed by "Ich-go Ich-e(일기일회, 一期一會)" in the "Chado: Tea ceremony in Japan". "Ich-go Ich-e" is defined as relationship that you meet him or her for only one time in your life time. If you share the sound with the one who you have never meet before, the relationship can be made from listening the sounds that each person collected.

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Installation Sound poetries is designed to exhibit the sound globe project. In Korea, the behavior of drinking tea is closely connected to not only Buddism but also poem. It is called "Da-si (다시, 茶詩)". From long time ago, people in Korea used poem as a way of expressing the taste they experience and the everything related to tea. In the exhibition Visitors can appreciate a poem, but also they can listen field recordings from different spaces which are related to poems. Because each individual poets are inspired by their spaces and soundscapes. Visitors can also participate the special tea ceremony too.

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LH City Navigator

Digital Platform, Website  |  Client: Lufthansa  |  2013-2014

UI Design, Map Design, Art Direction

Lufthansa CityNavigator is the first travel guide that joins real insider tips to guided tours and navigates people in real time. Though behind the scenes it is a complex and creative technological mashup of crowd-sourced content, geodata and navigation it is evolved into a seamless and delighting user experience.

Awards: 2016 Annual Multimedia Silver (Website/Portal), 2016 Jahrbuch der Werbung Gold (Digital Media/Website)

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NX500 Interactive POS

Interactive POS Concept  |  Client: Samsung  |  2015

Concept, Creative Direction, Art Direction

To not only attract but also interact with the consumer we call on them to strike a pose and give them a chance to win. We have a back projection of moving shadows, changing their pose. Consumers shall imitate the shadows pose, which we will recognize via a build in Motion Sensor. If you 'strike' it right, a 'voucher code' appears, which can be photographed and redeemed online after purchasing the new NX500.

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Von hier. Für hier.

Digital Platform, Mobile App  |  Client: Coca Cola  |  2014

UX/UI Design

The mobile app as a digital platform for the people who want support their local communities with coca cola bottle points. Also it allows to find the place of origin from indivisual coke products.

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Maxblue App

Desktop & Mobile App  |  Client: Deutsche Bank  |  2015

UX/UI Design

A design concept for the Maxblue, which is the investment platform from Deutsche Bank.
UX/UI concepts for the customizable navigation menu for desktop and mobile website from Deutsche Bank.

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Panorama App Experiment

Video Installation  |  HfG Karlsruhe, ZKM  |  2009

Concept, Art Direction, Video Editing

The video and audio experiment for 360° projection screen in ZKM. The sound came out of two groups of eight speakers. This two groups formed a circle on the top and bottom of the screen.

Sound: Andrés Andrade
Video: Ilda Kim
Directing: Viola Kup, Daniel Baek

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Key Visual Designs

Key Visuals  |  Clients: Samsung  |  2014-2016

Concept, Art Direction

Key visuals for the Gear VR 2016 Product.

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Key visuals and a print layout for Samsung and Kadewe Magazine.

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Key visuals and poster Layouts for Galaxy A Product.

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Key visuals for Galaxy Give-aways.

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Graphic Design Projects

Illustration, Logo Design, Typography  |  Clients: MTV, Ketterer, Elephant Music, Personal Project   |  2009-2016

Concept, Art Direction

Illustration for MTV x JBL Limited Edition Product.

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Illustrations for the Ketterer HorseTruck.

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Logo Design for the Indie Label Elephant Music.

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Typography and T-shirt Graphic for my little son Onyu Leon.

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Petrolectrical

Object, Installation  |  HfG Karlsruhe, ZKM  |  2009

Concept, Sound, Hand Work

Bamboo Racing Visualises a thought provoking idea on how to move a car. A miniature car is put into a Plexiglas tube. The car moves only through the power of fast growing bamboo sticks.

Seminar 'Petrolectrical',HfG Karlsruhe
Project by Andrés Andrade, Daniel Baek
Material: Bamboos, Mini Car, Plastic tube

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Sound MachineSound Machine augments the movements of the car in contact with the metal panel. A system of microphones amplifies this sound that is reproduced by the amp on the wall.

Seminar 'Petrolectrical', HfG Karlsruhe
Material: Mini car, Metal plate, Mixer, Speaker, Computer

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Hang Book

Object  |  HfG Karlsruhe, Merten  |  2008

Concept, Hand Work

Many people enjoy reading in bed and will fall asleep soon or later. Furthermore it is difficult to hold the book. HangBook offers a solution. The book is fixed on a cable and hung upon the reader and equipped with a tiny lamp on its end, which illuminates the sides of the book. By pulling on the book, respectively on the cable, the light turns on and off. Now light energy will not be wasted any longer, when the reader falls asleep, because the light will turn off, as soon as the books is released.

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Pillow Book

Object  |  HfG Karlsruhe  |  2010

Concept, Hand Work

This concept is designed for those who fall asleep, while one is reading a book. If you use this, you can easily read a book, at the same time use as a pillow, when you fall a sleep.

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